Cross-selling
Cross-selling is the practice of offering a customer additional products or services that complement their original purchase. Cross-selling aims to increase profits from a single transaction, strengthen the customer's trust in the company, and minimize the risk of their departure to the competition.
Examples of cross-selling
Examples of cross-selling can be easily noticed in many online stores. Very often when deciding to buy a given product, we have defined additional items that are worth purchasing as a complement to the original product.
- when buying a specific book, you may be interested in ordering the author's entire collection,
- when buying a CRM or ERP system, we may receive proposals to supplement the software with additional modules that will expand the functionalities of our system.
Read also
Useful links:
https://mfiles.pl/pl/index.php/Cross-selling
http://www.migomedia.pl/cross-selling-i-up-selling-czyli-maksymalizowanie-zyskow-z-jednej-transakcji