Good One Group - Case Study

Good One is a Polish marketing and consulting group that comprehensively supports brands in effectively achieving their image and sales goals. Good One is about people, values, and professional marketing communication services. They create new brands and support existing ones through effective public relations, social media, digital marketing, SEO, SEM campaigns, and advertising.

Website: goodone.co

What made Good One Group want to start using Sellizer?

Good One Group is made up of ambitious people who constantly want to grow. They care about continuously improving their proposals and making their work more and more effective. Most important to them is adapting to client needs - understanding them and responding to them - this is exactly what is key in the marketing services offered by Good One. Among these services are public relations, social media support, SEO & SEM, digital and influencer marketing. The variety of services in their offering and the desire to present them even better required implementing a tool that would allow them to gain the broadest possible knowledge to achieve these goals. 

What convinced Good One Group to start using Sellizer?

Good One Group is open to new solutions, likes to test and look for technological innovations - this is partly related to their industry. The desire to constantly improve their proposals and client outreach meant that the decision to implement Sellizer was almost immediate. An additional factor in choosing the new tool was the good value-for-money ratio and the ability to smoothly synchronize with their business domain.

How does Good One Group use Sellizer? 

Sellizer plays the biggest role in the proposal process. All propositions created by Good One are non-standard. Thanks to the statistics that Sellizer offers, it is possible to determine which elements of the file interest the recipient the most, as well as which way of presenting them is more attractive. For Good One, it is no secret that personalization is key and there is no one golden formula for creating universal proposals - a client from industry X will not be interested in the same proposal as a client from industry Y. You have to be flexible. This kind of individual approach is exactly what Sellizer enables. By analyzing statistics, you can determine what attracts the most attention from recipients in a given industry and, based on that, modify propositions directed to specific sectors.

Which Sellizer features are most useful for Good One Group?

• Proposal open notifications - and this is not only about the first file open notification (which enables quick contact with the client at the crucial moment - when they are viewing the material), but equally important are the recurring notifications, thanks to which Good One knows when the recipient returns to the file again. Such a feature provides useful knowledge and opens up new opportunities for action. When a client to whom you sent a proposal several months ago returns to it after a long time - you know that this is another chance for contact that you should take advantage of. 
• Proposal statistics - detailed statistics allow learning more about the preferences and interests of specific clients, and thanks to this knowledge, Good One continuously improves its propositions - proposals become even more personalized and effective.
• How has the situation at Good One Group changed since they started using Sellizer?

Good One noticeably streamlined and improved its proposal process, as well as the proposals themselves. They have become even more personalized and tailored to the needs of each recipient. Client contact has become more effective, and inquiry handling has become more efficient. Thanks to implementing the tool, Good One more effectively achieves its business and sales goals. 

What is Good One Group most satisfied with regarding their collaboration with Sellizer?

Customer support is something Good One highlights when talking about the collaboration. They can always count on quick contact and resolution of any issues, which - as they note - occur incredibly rarely.

If a friend were considering working with Sellizer, what would they hear from Good One Group?

A friend would hear that… “Sellizer is a very useful tool that allows you to continuously improve your proposals, as well as a way to better understand your client's needs. If you run a smaller business - Sellizer is also for you. It will help you build an effective sales process from scratch and find the most effective way of creating proposals.”