Steel Structure Manufacturer - Case Study

How a steel structure manufacturer uses Sellizer to reach out at the right moment and optimize proposals

Context

The company operates in the industrial sector and specializes in the production and distribution of steel structures and transport equipment, such as containers, metal bins, hydraulic and mechanical accessories. Thanks to its commitment to quality, functionality, and durability, it successfully delivers its solutions to clients in Poland and across many European Union countries.

Challenge

The sales team wanted to:

• have visibility into what happens with a proposal after it is sent (whether it was opened, whether it was printed),
• better understand which products attract the client's attention,
• react at the right moment - not guess when the client is “ready to talk.”

Previously, there was no tool that provided real insight into client behavior after sending.

Solution: Sellizer as an everyday sales tool

Insight into post-send engagement

Every proposal - whether a single document with a few products or a multi-page catalog - is sent through Sellizer. Sales reps can see in real time:

• whether the client opened the message,
• how much time they spent on individual pages
• whether the document was printed.

This gives the team context before the conversation and allows them to better tailor their communication.

 

Ready to reach out - at the perfect moment

It happens that a client returns to a proposal from several months ago - Sellizer immediately notifies the rep via SMS. This is a signal for the salesperson: it's worth calling right now, while the topic is fresh again.

“A client opens a proposal from weeks ago, I get a notification - and I know this might be the moment to reach out.”
- Sales department representative

Proposal optimization - data instead of guesswork

Analyzing which products clients spend the most time on allowed the team to restructure their proposals.
The most frequently chosen solutions were placed at the beginning to attract attention faster and increase the chance of a conversation.

 

Why this works in the steel structures industry

Industrial companies and steel structure manufacturers work with high-value proposals and long decision-making processes. Lack of feedback after sending a PDF means the risk of losing a sales opportunity. With Sellizer, sales reps can see when a proposal is opened, which pages engage the recipient the most, and when the topic comes back after weeks or months. Instead of calling “in the dark,” they reach out exactly when the client is actively working with the proposal.

 

Who is this scenario for?

Sellizer in this application works best for companies that:

• send proposals or catalogs in PDF format to business clients,
• operate in a project-based or manufacturing model (e.g., steel structures, installations, industrial equipment),
• handle high-value inquiries where client-side decisions take weeks or months,
• want to know who actually returns to a proposal and which elements they focus on, and are looking for a simple tool that plugs into their existing process instead of disrupting it.

 

Key benefits for steel structure manufacturers

• no more “blind” follow-ups – sales reps call when the client is actually working with the proposal,
• faster reaction to buying signals thanks to open and return-to-document alerts,
• better structuring of proposals and catalogs based on data about which products attract attention,
• prioritization of sales opportunities based on real engagement, not gut feeling,
• greater chance of closing high-value inquiries without changing existing tools and channels.

 

Also check out other Sellizer case studies for B2B sales to see how companies from various industries use PDF proposal analytics in their sales process.