Lead Generation
Lead generation is a process aimed at acquiring potential customers in an automated, scalable, and optimizable way. It is a set of activities designed to generate interest around your product or service.
Lead generation and the business goal
Lead generation must be embedded in the context of your company's business goal. This means that when deciding to acquire customers, the value you offer them must go hand in hand with what you want to sell them later.
Imagine you are a company developing a self-service accounting tool. Your potential customers are entrepreneurs who use, for example, a revenue and expense ledger, who do not yet use a similar tool or are dissatisfied with their current solution.
If as part of your lead generation campaign you offer them, for example, a movie ticket in exchange for leaving their contact information, be assured that your lead generation campaign will deliver hundreds of leads. But will those marketing leads be interested in your tool, and thus ready to be passed to the sales department as sales qualified leads? Probably not.
That is why it is so important to run campaigns that not only deliver a large number of leads but can also be converted into sales qualified leads.
Read also:
Useful links:
https://pl.wikipedia.org/wiki/Pozyskiwanie_lead%C3%B3w
https://marczak.me/lead-generation-google-analytics/
https://www.artefakt.pl/blog/sem/generowanie-leadow-sprzedazowych
https://optinmonster.com/27-clever-lead-generation-ideas-you-can-implement-immediately/