Social Proof
Social proof is a psychological phenomenon where, if a person finds themselves in a situation where they don't know how to behave, they will take actions consistent with those they have observed in the majority of the group.
Examples of social proof:
1. Opinions and recommendations from other people - positive customer reviews that will make it easier for future customers to make a decision.
2. Logos that the recipient identifies with - logos of companies or industry portals. These can be both your customers and publications that have written about you.
3. Recommendations from industry influencers - recommendations from people who are well-known and respected in the industry.
4. References from companies you work with - in many industries, the ability to showcase written references is a factor that facilitates and speeds up the sales process.
5. Video testimonials - you can also use the video format for references.
Social proof and relationship management
An exemplary customer service process involves maintaining contact with the customer also after they have made a purchase. The first purchase is the ideal time to collect positive reviews. When planning activities related to building customer relationships, include a moment for collecting feedback (including references and customer reviews). Systematically collecting positive reviews (both logos and references) will allow you to conduct more effective sales conversations. With an extensive portfolio of companies that have prepared references, you can easily match them to the profile of a new customer.
Read also:
Useful links:
https://pl.wikipedia.org/wiki/Spo%C5%82eczny_dow%C3%B3d_s%C5%82uszno%C5%9Bci
https://arturjablonski.com/spoleczny-dowod-slusznosci-w-marketingu/
https://robertmarczak.pl/marketing/niech-inni-sprzedaja-za-ciebie-social-proof-w-praktyce