SSI
Social Selling Index (SSI) is a metric created by LinkedIn, used to evaluate the effectiveness of sales activities conducted through social media. As LinkedIn states, SSI is a measure of sales skills and the ability to close sales, and as its value increases, so does the success achieved in sales. The higher the score achieved by the user, the better the sales goals are being met.
In its determination, 4 categories are considered. The maximum score that can be obtained in each is 25:
- Creating a professional brand - this factor's score is determined based on: complete filling of profile sections, adding a profile photo and background, number of followers gained, number of views generated by your posts, received skill endorsements,
- Acquiring relevant contacts - this factor's score is determined based on: using advanced search, expanding the network with contacts from the 2nd and 3rd circles, visits by others to your profile
- Engagement in searching for and sharing information - this factor's score is determined based on: number of shares, likes, and comments generated by your published posts, as well as your engagement in others' publications, joining specialized groups and activity within them
- Building relationships - this factor's score is determined based on: having contacts of senior-level employees in your network, connections with 2nd and 3rd degree contacts, frequency of contacting colleagues.
Read also
Useful links
http://businessmarketer.pl/social-selling-dla-sprzedawcow-b2b/
https://topdogsocialmedia.com/linkedin-ssi-score/
https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi