Social Selling
Social selling is the use of social networks as sales channels. Through social selling, salespeople can establish direct relationships with potential customers by researching and understanding their needs and proposing accurate solutions that match expectations.
Build an expert brand
Despite the presence of the word selling in the name, social selling is not about sales. Sales are a consequence of a series of activities that you need to perform first. Before you start thinking about any sales, you need to build your brand and take care of building relationships with the recipients of your messages.
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Useful links:
https://www.hbrp.pl/socialselling
https://sproutsocial.com/insights/social-selling-tips/
http://www.mrsocial.pl/czym-social-selling-czyli-skutecznie-sprzedawac-social-media/