For software distributors

Know what happens to the licence proposals you send

Send your proposal as a tracked link and see when the customer opens it, which modules and packages they read about and who else in their company joined in. A text message reaches you on the first open.

  • Upload the proposal and price list
  • Send the link from your inbox or CRM
  • Get an alert when it is opened
Northwind Software opened your proposal
Northwind Software is reading page 5 (modules) · 3 min
Northwind Software passed it to a second reader

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Where software deals stall after the proposal

A licence proposal is often read by several people, for example in IT, purchasing and management, before anyone replies. Until then the salesperson only sees silence.

You cannot tell whether the proposal reached the people who decide

Each new reader and device shows up separately, so you see when the proposal moves from your contact to IT or the board.

You do not know which modules the customer cares about

Time on each page shows whether they studied the core licence, the add-on modules or the implementation package, so the next call starts from their priorities.

Renewals and upsell offers get lost among dozens of open deals

The PRIORITY and ENGAGEMENT scores, both from 0 to 100, put the customers who are reading right now at the top of your list.

  • Call while the proposal is open

    A text message arrives on the first open and an email on every open after that, with a link to the statistics and the recipient's phone number. That is the moment to talk about the licence count or an extra module.

    • SMS on the first open
    • Email on every open
    • Recipient's phone number in the alert
    Learn more
    Call while the proposal is open
  • See which modules and packages they read

    Reading time page by page shows what the customer spent time on: pricing tiers, the implementation plan or the module list. Proposals with several files show the statistics for each file separately.

    • Time on each page and total reading time
    • Opens, readers and devices
    • Up to 10 files in one proposal, with statistics per file
    Learn more
    See which modules and packages they read
  • Find the part of the price list they kept coming back to

    The heatmap colours the parts of each page where the cursor lingered, and session replay plays back the whole visit. You see whether the discussion is about seats, support levels or the length of the contract.

    • Attention map drawn on your document
    • Recording of every visit
    • Clicks on links in the proposal
    Learn more
    Find the part of the price list they kept coming back to

How Sellizer works for software distributors

Step 01

Send the proposal

Upload the licence proposal, price list, product sheets and contract, up to 10 files of 200 MB each. The customer opens them in the browser, also on a phone, without an account.

Step 02

Get alerts

You know who opened the proposal, how many times they came back and who they passed it on to. Calls go to the people who are reading it now.

Step 03

Improve your proposals

See which sections get read and which get skipped. Team reports, weekly to yearly, show how each salesperson's proposals perform.

Who uses Sellizer in software distribution

  • Software distributors who sell licences and subscriptions and want to know which proposals are moving
  • Software vendors who want to see how distributors and resellers use their materials and proposals
  • Reseller networks sending proposals to end customers across several brands and products
  • Account managers handling renewals, upsell and cross-sell
  • Sales directors who want to see which proposals and which salespeople bring results

In the words of our customers

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Sellizer made it possible for us to increase the pace of customer acquisition by 300% last year thanks to additional knowledge of how customers perceive our proposals. I strongly recommend it to anyone who wants to be more efficient in such a fast-changing business and new technologies environment!

Maciej Zagórowski

CEO Fabryka e-biznesu

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Thanks to Sellizer, I know which parts of my proposals are the most interesting for my customers - it gives me great basis to start a valuable conversation. I can also contact with clients in the best time - when they have my proposal right in front of them. Such combination made it so much easier for me to sell projects.

Damian Rams

Digital Analytics Consultant, DamianRams.pl

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We like clever solutions. Just like in Sellizer, we believe that the time of contact with the customer really makes a big difference, so we decided to integrate our tools. Thus, Sellizer user gets a SMS message about the opening of the proposal and statistics and recipients of their proposals can ask for contact via Callpage widget. Awesome!

Sergey Butko

CMO & Co-Founder Callpage

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Using Sellizer has improved our communication, both within and outside the company. In our internal communication, we use Sellizer to send important documents to ensure that they have not been skipped or missed among many other messages. Moreover, thanks to the use of the tool in communication with potential partners, we can see at what stage our relationship is.

Tomasz Świeboda

Managing Partner Inovo.vc

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LinkedIn is the most important channel for communicating with clients. Sellizer allows me to quickly and conveniently send presentations and proposals, and what’s most important, allows me to react quickly to their opening, analyse interest in them and consequently conduct valuable business conversations. I recommend.

Marcin Małaszuk

Ulam Labs

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Sellizer helps us respond to questions from our customers at the right time. Thanks to that we give added value already at the sales stage which allows us to build a relationship with the customer from the very beginning. This is very valuable to us.

Łukasz Białonoga

CEO LIKE.agency

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Although Sellizer can at first glance be seen as a tool only for sending proposals, I can certainly confirm that it also works for sending sales folders, contracts and other documents. Thanks to this, we have a real-time preview of what is the most valuable to the customer in each document (on which parts they spent most of the time) and what needs to be improved.

Michał Boniecki

COO JetSim & JetZone24

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Sellizer enables a thorough analysis of the customer in terms of interest in our proposal, which helps us save time in the further parts of sales process. When receiving information on how long the customer has been reading each pages of the proposal, I can predict whether the sales process will continue or our proposal is just a market recognition for statistical purposes of the potential customer.

Bartosz Makles

CEO DiSC Polska

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Sellizer has become an inseparable tool for us in communication on several levels. As an intermediary in the logistics industry, we come into contact with both operators and their customers. Sellizer allows us to work with both the first (reporting) and the second (sending proposals) Partners. Thanks to the systematisation and transparency of the activities in Sellizer, we have been able to significantly increase the rate of acquired customers.

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Until now, our knowledge has been ending at the stage of sending the proposal - and thanks to Sellizer - now this is the point where the acquisition of the greatest amount of knowledge about the client begins which allows the marketing team to understand better the needs and match the proposal content to the customers and sales team to contact the customers always at the right time. Thanks to the opportunities that Sellizer gives us, we can everyday increase our chances in a game called sales.

Michał Czuba

Marketing manager

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Very often we wondered why, despite sending a large number of proposals, many of them still remained unanswered. Thanks to Sellizer, we have structured our sales process, organized sending proposals and gained awareness of their quality. Now we can easily track which parts of our proposals are the most valuable for our customers and continuously improve them. I am pleased that with Sellizer we make better use of our time as well as the potential of our customers.

Grzegorz Jaskot

Jaskot

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We sincerely recommend Sellizer. It helps our sales team in daily duties and prioritizing customers. But that's not all. At the department level, it gives us the opportunity to improve the entire sales process based on easily measurable criteria.

Michał Drozda

Sales support manager

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Thanks to Sellizer we have optimized our process of preparing proposals. With data sets we create tailor-made proposals to meet customers’ needs and expectations, which improves the conversion rate. I’d recommend it to anyone!

Sebastian Żarnowski

Customer Services Specialist, Kampanie SEO

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Built on 8 years of B2B sales data

2,000,000+ proposals sent and tracked
1,500+ companies using Sellizer
42% of B2B proposals are read by more than one person

Reading data from more than 250,000 B2B documents sent through Sellizer.

Selected Clients:

Questions from software distributors

Does the customer need to install anything to open the proposal?
No. The customer opens the link in a browser, on a computer or a phone, without creating an account.
Will I see that the proposal was passed on to IT or management?
Yes. Each new reader and each new device appears in the statistics separately, so you see when the proposal moves beyond your first contact.
Can I send the proposal, price list and contract together?
Yes. One proposal can hold up to 10 files of up to 200 MB each. The customer sees them as a table of contents, and you get statistics for each file and for the whole set.
Does Sellizer work with our CRM?
Sellizer integrates with Pipedrive, HubSpot, Salesforce, Microsoft Dynamics 365, Livespace, Bitrix24, Zoho, monday, Raynet, Firmao and Baseline. For other systems there is a full API and webhooks.
How do I try it?
Create an account and you get 14 days of full access free, without a credit card. Pricing for teams is on the pricing page.

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