AI proposal generator

An AI proposal generator that shows what happens after you send

Build a proposal from a template in the Sellizer editor, or ask Claude or ChatGPT to draft it from your CRM data. Your client gets a link and reads it in the browser, and you see when they open it, which pages they read and whether they come back.

  • Create the proposal in the editor or with AI
  • Send the link by email or chat
  • See what your client reads

Why proposals built in Word and Google Docs slow you down

One proposal is easy to make in any editor. The trouble starts when you send dozens a month and several people write them.

Every rep has their own version

In the editor you start from a gallery template or your company layout, so every proposal your team sends looks the same.

The proposal goes out as an attachment and disappears

Your client gets a link instead. You get a text message on the first open and an email on every open after that.

You have no idea what caught their interest

Page-by-page reading time and a heatmap show where your client slowed down, so your follow-up call starts with something specific.

  • Proposal editor: from template to finished proposal

    Start from a gallery template or design your own layout from scratch. Arrange the sections, add your content, tailor it to the client and save the result as a template for the next proposal.

    • Template gallery plus your own layouts
    • Proposals built right inside Sellizer
    • Word, Excel, PowerPoint and PDF files work too
    Learn more
    Proposal editor: from template to finished proposal
  • Let Claude or ChatGPT draft the proposal

    Connect Sellizer to Claude or ChatGPT through its MCP server. The assistant pulls the client details, for example from your CRM, and lays out the proposal in the editor in your company colors. You review it, save it and send it.

    • Works with Claude and ChatGPT
    • The draft lands in the editor, where you can change anything
    • You always approve the send
    Learn more
    Let Claude or ChatGPT draft the proposal
  • Reading stats from the first open

    A proposal built in the editor collects full statistics from the start: who opened it, how long they spent on each page, how often they came back and on which device. Heatmaps and session replays come with it.

    • Reading time page by page
    • Opens, readers and devices
    • Heatmap and session replay
    Learn more
    Reading stats from the first open
  • Get alerted while your client is reading

    You get a text message on the first open and an email on every open after that, with a link to the stats and the recipient's phone number. You can call while the proposal is still on their screen.

    • SMS on the first open
    • Email on every open
    • Proposal list with client activity
    Learn more
    Get alerted while your client is reading

How to create a proposal in Sellizer in four steps

Step 01

Pick a starting point

Open the editor and choose a gallery template or a saved company layout. You can also upload a finished file, or several at once.

Step 02

Tailor it to the client

Change the copy, prices and sections for this client. One proposal can hold up to 10 files, for example the proposal, a price list and a contract.

Step 03

Send the link

Sellizer can email the proposal with you as the sender, or you can share the link yourself, for example in a chat. Your client reads it in the browser without creating an account.

Step 04

Act on the signals

You get an alert when the proposal is opened and see which pages your client read. If they go quiet, Sellizer can send a scheduled follow-up for you.

Word or Google Docs, a basic proposal generator, or Sellizer

How three common ways of putting a sales proposal together compare.

Feature Word or Google Docs Basic proposal generator Sellizer
Proposal templates Yes Yes
Sending a finished file (PDF, DOCX, XLSX, PPTX) Yes Depends on the tool Yes
Alert when the client opens the proposal No Rarely Yes
Reading time for each page No No Yes
Heatmap and session replay No No Yes
Automatic follow-ups No Depends on the tool Yes
Your logo and domain on the proposal Logo in the file Depends on the tool Yes

Who uses Sellizer to create proposals

  • B2B companies that send dozens of proposals a month and want them to look consistent
  • Sales reps who want to know when to call after sending a proposal
  • Sales managers who want to see how clients read the whole team's proposals
  • Teams that already have their proposal in PDF and only want to track it, without changing how they work

In the words of our customers

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Sellizer made it possible for us to increase the pace of customer acquisition by 300% last year thanks to additional knowledge of how customers perceive our proposals. I strongly recommend it to anyone who wants to be more efficient in such a fast-changing business and new technologies environment!

Maciej Zagórowski

CEO Fabryka e-biznesu

stripes
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Thanks to Sellizer, I know which parts of my proposals are the most interesting for my customers - it gives me great basis to start a valuable conversation. I can also contact with clients in the best time - when they have my proposal right in front of them. Such combination made it so much easier for me to sell projects.

Damian Rams

Digital Analytics Consultant, DamianRams.pl

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We like clever solutions. Just like in Sellizer, we believe that the time of contact with the customer really makes a big difference, so we decided to integrate our tools. Thus, Sellizer user gets a SMS message about the opening of the proposal and statistics and recipients of their proposals can ask for contact via Callpage widget. Awesome!

Sergey Butko

CMO & Co-Founder Callpage

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Using Sellizer has improved our communication, both within and outside the company. In our internal communication, we use Sellizer to send important documents to ensure that they have not been skipped or missed among many other messages. Moreover, thanks to the use of the tool in communication with potential partners, we can see at what stage our relationship is.

Tomasz Świeboda

Managing Partner Inovo.vc

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LinkedIn is the most important channel for communicating with clients. Sellizer allows me to quickly and conveniently send presentations and proposals, and what’s most important, allows me to react quickly to their opening, analyse interest in them and consequently conduct valuable business conversations. I recommend.

Marcin Małaszuk

Ulam Labs

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Sellizer helps us respond to questions from our customers at the right time. Thanks to that we give added value already at the sales stage which allows us to build a relationship with the customer from the very beginning. This is very valuable to us.

Łukasz Białonoga

CEO LIKE.agency

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Although Sellizer can at first glance be seen as a tool only for sending proposals, I can certainly confirm that it also works for sending sales folders, contracts and other documents. Thanks to this, we have a real-time preview of what is the most valuable to the customer in each document (on which parts they spent most of the time) and what needs to be improved.

Michał Boniecki

COO JetSim & JetZone24

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Sellizer enables a thorough analysis of the customer in terms of interest in our proposal, which helps us save time in the further parts of sales process. When receiving information on how long the customer has been reading each pages of the proposal, I can predict whether the sales process will continue or our proposal is just a market recognition for statistical purposes of the potential customer.

Bartosz Makles

CEO DiSC Polska

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Sellizer has become an inseparable tool for us in communication on several levels. As an intermediary in the logistics industry, we come into contact with both operators and their customers. Sellizer allows us to work with both the first (reporting) and the second (sending proposals) Partners. Thanks to the systematisation and transparency of the activities in Sellizer, we have been able to significantly increase the rate of acquired customers.

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Until now, our knowledge has been ending at the stage of sending the proposal - and thanks to Sellizer - now this is the point where the acquisition of the greatest amount of knowledge about the client begins which allows the marketing team to understand better the needs and match the proposal content to the customers and sales team to contact the customers always at the right time. Thanks to the opportunities that Sellizer gives us, we can everyday increase our chances in a game called sales.

Michał Czuba

Marketing manager

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Very often we wondered why, despite sending a large number of proposals, many of them still remained unanswered. Thanks to Sellizer, we have structured our sales process, organized sending proposals and gained awareness of their quality. Now we can easily track which parts of our proposals are the most valuable for our customers and continuously improve them. I am pleased that with Sellizer we make better use of our time as well as the potential of our customers.

Grzegorz Jaskot

Jaskot

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We sincerely recommend Sellizer. It helps our sales team in daily duties and prioritizing customers. But that's not all. At the department level, it gives us the opportunity to improve the entire sales process based on easily measurable criteria.

Michał Drozda

Sales support manager

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Thanks to Sellizer we have optimized our process of preparing proposals. With data sets we create tailor-made proposals to meet customers’ needs and expectations, which improves the conversion rate. I’d recommend it to anyone!

Sebastian Żarnowski

Customer Services Specialist, Kampanie SEO

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Selected Clients:

AI proposal generator FAQ

What is the best app to create a proposal?
For a single proposal, Word or Google Docs is enough. Once you send many proposals and several people write them, you need a tool with shared templates so the whole team works from the same layouts. In Sellizer you build the proposal in the editor from a template, or upload a finished file, and after sending you see what your client read.
Is there a free trial?
Yes. You get the full version free for 14 days, with no credit card. After that, the Solo plan costs 22 USD and the Team plan 35 USD per user per month (net), or 20% less when you pay yearly. Details are on the pricing page.
Can I send a proposal I made in Word or as a PDF?
Yes. Sellizer accepts PDF, DOC, DOCX, XLS, XLSX, PPT, PPTX, PNG and JPG files. One proposal can hold up to 10 files of up to 200 MB each, and you get statistics for each file.
How does my client open the proposal?
Your client gets a link and reads the proposal in the browser, on a computer or a phone. They do not need an account and do not install anything.
Can the proposal carry my company logo and domain?
Yes. On the Solo and Team plans you set your own logo and domain, so your client only sees your brand.
Can my team use the same templates?
Yes. Save a finished layout as a template and pick it from the template list when you create the next proposal. That way every proposal your team sends looks the same.
Can AI write a proposal for me?
Yes. Sellizer has an MCP server that connects it to Claude or ChatGPT. The assistant drafts the proposal in the editor from your client data, for example from your CRM, or improves a proposal you already have. You review, edit and send it yourself, because the AI never sends anything on your behalf.

Create your first proposal in Sellizer

Try it free for 14 days