Smarketing
Smarketing involves the close integration of sales and marketing activities within a company. It is a concept that calls for merging the sales and marketing departments into one that is 100% focused on customer needs and achieving the company's business goals.
Sales + marketing = smarketing
Citing an Aberdeen case study, organizations whose sales and marketing departments effectively cooperated achieved 20% better year-over-year revenue growth dynamics.
It is important to understand that sales and marketing departments pursue a common goal, which is to acquire and retain customers. Mutual support between the two departments can be the key to achieving better business results. Both marketers, who will receive insights directly from customers, and salespeople, who will gain access to data that can facilitate their work, can benefit from cooperation.
Read also:
Useful links:
https://en.wikipedia.org/wiki/Smarketing
https://www.slideshare.net/HubSpot/the-power-of-smarketing
https://themarketingsquad.com/blog/what-is-smarketing/