Emotional Selling Proposition

A technique that assumes focusing the message on emotional values, rather than rational argumentation, as is the case with unique selling proposition. 

ESP versus USP

Emotional selling proposition is based on the emotional elements of brand positioning, in contrast to unique selling proposition, which focuses its argumentation on specific product benefits.

Read also:

1. Unique Selling Proposition

2. Inbound Marketing

3. Social proof

Useful links:

https://www.mtdsalestraining.com/mtdblog/emotional-selling-proposition-better-than-a-unique-selling-proposition.html

https://premium-consulting.pl/blog/jak-zaciagnac-pracy-emocje-w-marketingu/

https://landingi.com/pl/blog/skuteczne-lead-generation-dzieki-usp-esp-podtrzymaniu-obietnicy