Sales Forecast
A sales forecast is a determination of the expected sales volume of products or services offered by a company. This forecast depends on the chosen marketing plan and external marketing conditions, such as changing trends, competition, etc.
Sales forecasting also involves predicting customer behavior, future market conditions, supply and demand relationships, and economic conditions in the areas where the company operates.
In sales processes, the sales funnel (pipeline) plays an important role, as it is the first place sales directors look to assess the chances of achieving sales plans.
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Useful links:
https://consider.pl/techniki-prognozowania-metody-szacowania-popytu-i-sprzedazy/
https://www.saleshacker.com/sales-forecasting-methods/
https://blog.hubspot.com/sales/sales-forecasting