Sales Persona

When creating a sales persona, be sure to include:

1. Demographic data - gender, age, place of residence.

2. Education and employment - job position, company size, the industry in which the persona operates. Additionally, it is worth knowing more about the potential customer, e.g., their work experience and professional background. When creating an ideal persona for sales purposes, also consider their scope of responsibilities, as well as the KPI set for them.

3. Typical day - define ideal touchpoints with your brand, e.g., while browsing LinkedIn or business sites during the commute to work. 

4. What problem do you solve? How will your solution help the potential customer deal with the problems they encounter?

5. Get to know the ambitions and goals of your ideal persona. Knowing what problems your product/service solves, you will know how to talk to the potential customer. Find out whether using your solution will enable achieving company goals (e.g., streamlining a specific process) or personal goals (e.g., recognition from others) and steer the conversation in the right direction.

6. What concerns might they have? Determine what might prevent them from making a decision.

7. How do they buy? Determine, as much as possible, what the purchasing process looks like. How much time is needed and how decision-making is distributed in the company where your ideal customer works.