Prospecting
Prospecting is the process of searching for customers. It is the first step taken in the sales process, aimed at identifying potential customers. Based on collected information about the sought-after customers, a database of people is created with whom we establish contact with the intention of converting potential customers into actual ones.
To properly carry out prospecting activities, you need a well-prepared sales persona, which will provide us with information helpful in effectively building a database of potential customers.
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Useful links:
https://www.szef-sprzedazy.pl/relacjezklientem/prospecting-techniki-i-metody-poszukiwania-klienta
http://nf.pl/manager/skuteczny-prospecting-sztuka-poszukiwania-klientow,,9285,49
https://bonaverba.com.pl/3-zasady-prospectingu/
https://bonaverba.com.pl/prospecting/