Lofty - Case Study

Poles are increasingly eager to invest in new apartments, which they then need to finish. Out of fourteen people furnishing their homes, only one uses the help of a professional interior designer. Lofty, leveraging artificial intelligence, makes this formerly “elite” service accessible to everyone. The app's goal is to organize the chaos associated with the multitude of inspirations and products surrounding us and help create the dream arrangement of our home. 

Website: lofty.studio

What prompted Lofty to use Sellizer?

Lofty's founders wanted to secure funding to develop their product. They knew that painstaking work lay ahead, involving sending numerous materials to selected Angel Investors. They were looking for a way to conduct this campaign consciously and not waste too much time where it wasn't needed. They didn't want to clutter their minds with thoughts like "Has our pitch deck been opened yet?". They had a clear plan - know where they stand, know who needs a follow-up, and thereby increase their chances of receiving the funding they were seeking. 

What else influenced their decision? 

Initially, Lofty's founders used Google Slides, but this solution didn't give them many options. Setting aside real-time detailed file analytics and useful automations, Google Slides also didn't work smoothly in PDF format, which is precisely the format that matters when sending a pitch deck document to investors.

Additionally, an important factor was Sellizer's pleasant onboarding; as they say - they felt "guided by the hand" during the tool implementation. 

How did Lofty use Sellizer?

The main goal of using Sellizer for Lofty's founders was securing funding. Already at the first step, they encountered a significant convenience - they could easily import acquired contacts from a CSV file into Sellizer. Then they sent their pitch deck files to selected Angel Investors, and the time came for what interested them most - access to knowledge they hadn't had before. Analytics were key for them, so they immediately started reviewing file statistics. They knew not only which recipients had opened it, but also which pages generated the most interest. Thanks to this, they could better prepare for the first conversation with a potential investor. If they saw that the file remained unopened, it was a sign that a follow-up was needed. And at this point, they realized that follow-ups work, especially when done at the right time and to the right people.

Which Sellizer features proved most useful for Lofty?

1. Statistics. It was thanks to them that Lofty's founders knew what had happened with their sent proposition and could react accordingly. This core Sellizer feature largely helped them secure the funding they were seeking. 

2. Integrations. Thanks to integration with other tools they used, implementing Sellizer was much easier. They could combine the most important functionalities for them, which maximized their efficiency. The ability to import data from a CSV file directly into Sellizer was also important. 

How quickly did Lofty see the first results of using Sellizer?

The results were felt right away - they started their Sellizer journey with an easy contact import, and ended their first day with the knowledge that the sent pitch deck had been opened. This gave Lofty's founders an immediate sense of comfort and boosted their confidence in their planned activities. And they didn't have to wait long for the main goal either - with the knowledge Sellizer gave them, they secured funding much sooner than expected, with as many as 9 investors committing. That's why they are preparing for another round, during which they also plan to use the tool. 

What is Lofty most satisfied with regarding the collaboration with Sellizer?

The Team! - This is what Lofty's founders highlight when referring to the collaboration with Sellizer. They are confident they can reach out with any problem and, moreover, it will certainly be resolved, and the conversation will always take place in a pleasant atmosphere.

Would Lofty recommend Sellizer to a friend?

Absolutely! Lofty's founders, being loyal, would tell them about all aspects of using the tool - which features worked exceptionally well and what didn't quite find application for them. As they say - they wholeheartedly recommend Sellizer :)

Website: lofty.studio