Lunching - Case Study

Lunching is an app for regular meal ordering, and at the same time a benefits platform that allows employers to subsidize meals for their teams. It handles employees at hundreds of offices and factories in Poland, and recently also individual customers who want to order lunch without delivery costs. 

Website: www.lunching.pl

Blog: www.blog.lunching.pl 

We wanted to fully respond to our clients' needs…

What problem led Lunching to start using Sellizer? 

Lunching offers clients a flexible collaboration model, adapting to the recipient's needs each time. When Lunching team members hear the words “please prepare a proposal” from a client, it is a crucial moment in the sales process. Before working with Sellizer, as they say, they could only guess whether the client had reviewed their proposal and whether it sparked their interest. When they began working with Sellizer in 2020, they were in the middle of changes to their sales process and conducting many product tests. They needed a tool that would help determine the course Lunching should take to even better meet client needs. 

We were missing the right tool…

What prompted the decision to start using Sellizer?

This company didn't need much convincing, they were aware of the existing need on their side, but they were missing a tool that would allow them to find out whether their proposal meets client requirements and how they can tailor it to individual needs. 

Now we effectively personalize and automate

How does the company use Sellizer? 

Every day, Lunching's sales team sends clients many files due to the comprehensive meal organization. Currently, Lunching provides services across the entire country - offering meal services for office workers, production workers, hybrid workers, as well as organizing recovery and preventive meals. 

Each client gets a separate personalized proposal. To better tailor the proposal to each client, the file statistics offered by Sellizer are essential. Lunching sends proposals through the tool and then focuses on analytics, which enable creating more effective propositions, which in turn gives them a competitive advantage. 

The Lunching team also started automating their activities and boldly says that it was a revolution in their existing sales process, and Sellizer became an integral element at every stage. 

What we value most in Sellizer is…

Which Sellizer feature is most useful for Lunching employees?

• JavaScript code support - thanks to the connection with other tools, Lunching gains access to even more comprehensive analytics, which provides broader possibilities for personalization and optimization of activities. JavaScript codes also enable remarketing. 
• Subdomain - setting up a custom subdomain means that the client, when opening a proposal sent through Sellizer, sees Lunching's URL and brand. This in turn builds greater trust, as it doesn't create suspicion that the proposition was sent using a tool.

Results were visible very quickly…

How soon after starting to use Sellizer were the first results visible?

Already the second client who received a Lunching proposal through Sellizer stayed with them permanently - they didn't expect such quick results. 

We definitely recommend Sellizer!

Would Lunching recommend Sellizer to their friends?

Without hesitation! “After the words “I'd like a proposal,” you send it, and then contact breaks off? That shouldn't happen.  If you don't know when to call the client to discuss the sent proposition, Sellizer will tell you. And that's just one of the features that will help you build an effective sales process.” - these are the words the Lunching team would use to recommend Sellizer to their friends.