Email Marketing
One of the forms of direct marketing, using email as the main tool for communicating with customers. Email marketing includes creating and expanding email address databases, developing message content, sending them, and responding to return messages. Each of these activities must be planned in advance, and during their execution, regular monitoring and adjustment is essential.
The reach of email marketing
According to estimates presented in the Email Statistics Report, by the end of 2019 there will be over 5.5 billion email accounts worldwide. In 2015 alone, nearly 205 billion email messages were sent daily, and according to estimates, by the end of 2019 the number of messages was expected to increase by another 40 billion.
It is worth noting these numbers, because email marketing activities are among the most popular marketing activities in the world. On average, each user has just under 2 email accounts.
Citing a case study presented by FreshMail, every dollar invested can translate into $38 in revenue, and the cost of sending a single message is small - it usually does not exceed a fraction of a cent per email. Furthermore, email sending tool providers usually offer accounts with the ability to send a specified number of messages for free.
Application of email marketing
You will successfully use email marketing to contact your own mailing list, i.e., people who have subscribed to your newsletter, previously made a purchase from you, or as a result of your company's marketing activities expressed interest in receiving communication in the form of electronic messages.
Remember that email marketing is not just about sending newsletters and building relationships with current business partners. You can successfully use email marketing for cold mailing activities.
Read also:
Useful links:
https://poradnikprzedsiebiorcy.pl/-marketing-internetowy-cz-13-e-mail-marketing-cz-i
https://www.lyfemarketing.com/blog/email-marketing-tips/
https://blog.hubspot.com/marketing/make-emails-more-clickable-list