Conversion Rate
The conversion rate, also called the conversion ratio, is the percentage expression of the share of people performing a specific action among all those encouraged to take that action. The conversion rate is a metric used to evaluate the effectiveness of marketing activities conducted in an enterprise.
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Useful links:
https://marketingdlaludzi.pl/wspolczynnik-konwersji-w-e-commerce-analiza-w-kierunku-wzrostu/
https://www.artefakt.pl/blog/analityka/optymalizacja-wspolczynnika-konwersji