CPL
What is CPL (Cost per lead)?
It is a method of billing online advertising. In this case, we only pay for a customer who has become a lead, meaning they left us their data such as: first name, last name, phone number, email (e.g., by filling out a contact form, subscribing to a newsletter).
Read also:
Useful links:
https://www.cubegroup.pl/content/cpl-cost-lead/
https://www.bigcommerce.com/ecommerce-answers/what-are-cpl-cost-per-lead-campaigns/
https://www.brightorangethread.com/blog/view/what-is-cpl-how-to-calculate-cost-per-lead