Low Hanging Fruit
What is Low Hanging Fruit?
It is a marketing strategy described as "low-hanging fruit," based on performing the easiest tasks first. Unsatisfactory results do not always require redesigning the entire marketing strategy. Sometimes it is enough to reach for the simplest solutions.
10 actions within the Low Hanging Fruit strategy that you can implement:
Send emails from a personal mailbox. Avoid messages from addresses like contact@, support@, etc. The recipient then has the impression that a real employee is writing to them, not an automaton.
Use Call to Action. Place CTA buttons in every blog post, every web page (except landing pages), during webinars, and presentations.
Pay attention to the photos/graphics you use. Take care of the visual attractiveness of your message.
Place links to landing pages in your social media. This will allow you to fully leverage the potential of your channels and drive traffic to your website.
Adapt your website view to mobile devices to make browsing user-friendly.
Add internal links. This is an element of SEO strategy that strengthens your visibility and position in search results.
Conduct simple A/B tests. This will allow you to determine which solutions are more effective (e.g., you will find out which button color users click more often).
Modify your forms. They should be accessible and as short as possible. Don't require too much data. Make sure they are visible immediately upon entering the page.
Segment your communication. Divide recipients into groups. It will be easier to personalize the message. Your customer wants to be treated individually. In messages, address them by name or use their company name. You can use dynamic tags for this purpose.
Add tracking tokens to URLs. This will help you get more information about the effectiveness of your marketing activities.
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Useful links:
https://www.zionandzion.com/5-ways-to-capitalize-on-low-hanging-marketing-fruit/