Marketing Funnel
A marketing funnel is a representation of the path that a potential customer follows, from the moment of first contact with your brand's advertising message, to the point that allows passing the marketing lead to the sales department.
The AIDA model and the marketing funnel
AIDA is an acronym describing the successive reactions of a customer toward a product. It is very often presented in the form of a marketing funnel. It consists of the following letters:
A - Attention - attracting attention,
I - Interest - generating interest in the product
D - Desire - creating a feeling of need to own the product,
A - Action - fulfilling the need
As you can see, despite the accuracy of the translation, contemporary marketing continues to successfully use the name AIDA.
Read also:
Useful links:
https://pl.wikipedia.org/wiki/AIDA_(marketing)
https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/