PPC
What is PPC (Pay per click)?
It is a pay-per-click model, meaning a marketing advertising billing model in which you only pay for the number of clicks on a banner or link. The cost of such a click depends on the ad placement and the popularity of the keyword.
When is it worth using PPC?
When the CPC (Cost per click) is low. This in turn allows you to achieve a high ROI (Return on investment) ratio.
What are the advantages of the PPC model?
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You pay for effectiveness. You do not bear costs for every ad impression, but for actual actions that can translate into your profit.
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You will reach your target. You can precisely define the target audience for your ad.
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You monitor results. You can measure effectiveness immediately after launching the campaign.
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You can modify. If you want, you can change keywords and click prices at every stage of the campaign.
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You control the budget. You initially determine the funds you want to allocate to a given campaign.
Read also:
Useful links:
https://www.senuto.com/pl/blog/co-to-jest-ppc-wszystko-co-powinienes-wiedziec-aby-zaczac/