Retention
Retention is a metric that determines a company's ability to keep existing customers. It refers to the percentage of customers who made a repeat purchase or used the service again. The concept of retention is directly related to the churn rate.
How to effectively increase retention?
Personalize communication (e.g., follow-ups)
Appreciate and reward the most loyal customers
Prepare personalized special offers
Launch a loyalty program
Quickly respond to any dissatisfaction and doubts
Ensure fast and competent customer service
Provide comprehensive onboarding
Read also:
Useful links:
https://en.wikipedia.org/wiki/Customer_retention
https://mamstartup.pl/customer-care/13451/6-sprawdzonych-sposobow-na-zwiekszenie-retencji-klientow
https://www.projektgamma.pl/strefa-wiedzy/artykuly/czym-jest-retencja-w-biznesie-i-marketingu