UVP (Unique Value Proposition)
Unique Value Proposition is a specific description, a summary of the benefit resulting from your proposal and highlighting a feature that distinguishes you from the competition. UVP also carries a commitment to fulfilling the promise of guaranteeing a given value.
What should a UVP be?
clearly expressed and easy to understand
attention-grabbing for customers
distinguishing from competing offers
precisely explaining why the proposal is better than others and how it stands out
communicating the benefits the customer will achieve through cooperation with you
How can UVP be expressed?
long warranty period
fast or free shipping
return policy
guaranteed consistently low prices
Read also
1. Emotional selling proposition
Useful links
https://nowymarketing.pl/a/16520,unique-value-proposition-w-komunikacji-z-odbiorca
https://conversionxl.com/blog/value-proposition-examples-how-to-create/