Wykreowani.pl - Case Study

How marketing agency Wykreowani uses Sellizer to improve client collaboration – even before work begins

Wykreowani is a digital agency specializing in Google Ads, Meta Ads, and SEO. The team noticed that at the beginning of a collaboration, clients often ask the same questions, have similar concerns, and need clear information about how the further collaboration will look.

To address this, the agency created dedicated onboarding documents – separately for each service. They contained best practices, a description of the collaboration process, and answers to frequently asked questions.

 

Challenge:

While working with proposals, two questions arose: do clients actually read them and do they prepare for the collaboration, or do they just end up in “downloads” and disappear.

The team wanted to be sure that their effort doesn't end at sending the file. They needed concrete insight into client behavior on the document side.

 

Solution:

Documents started being sent through Sellizer, which allowed them to:

• check whether the client opened the document and how many times they returned to it,
• analyze the time spent on each page,
• measure which actions increase engagement (e.g., a reminder during a meeting, a call after sending)
  

Results:

• The team changed the way they communicate with clients – thanks to data from Sellizer, they better explain why it's worth reviewing the document before sending it.
• Clients actually prepare, which shortens onboarding and minimizes misunderstandings.
• Collaboration with clients became smoother and more effective from the very first week.

 

“Thanks to Sellizer, we changed the way we communicate with clients – now we are sure they are prepared for the collaboration, which translates into a better start and greater effectiveness of our work.”
– Wykreowani Team

 

Who is this scenario for?

If your clients:

• offer complex or advisory services,
• send clients onboarding materials, briefs, guides, or Q&A documents,
• want to be sure that the recipient has reviewed them,
• and want to measure what actually works,

…then Sellizer gives them real insight, automatic alerts, and data that translate into better relationships and more effective onboarding.