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Comparison Prices checked October 2026

Qwilr vs PandaDoc: a proposal page or a document workflow?

Qwilr sends a proposal as a web page where the buyer adjusts the quote, signs and pays. PandaDoc builds documents for signature and covers the whole path from proposal to contract, with a free plan to start. The plan you need for quotes and your CRM decides the price: Qwilr Starter at USD 35 or PandaDoc Business at USD 49 per user a month.

Start from what happens after you send

Qwilr

The buyer should make the decision on the proposal itself.

A quote block with optional items, an ROI calculator, an accept block and payment sit on one page. Video and spreadsheets can go next to the price. HubSpot, Zoho and Pipedrive come with Starter.

PandaDoc

The proposal turns into a contract that several people sign.

Documents go out for signature in a set order, with reminders and an audit trail. Business adds quotes, a content library, approvals and deal rooms. The free plan sends 5 documents a month.

A third option

Sellizer, if you mostly need to know how the buyer reads it

The Sellizer team wrote this comparison. Sellizer is a proposal tracking tool, so further down we say when it fits instead of Qwilr or PandaDoc and what it does not do.

Qwilr vs PandaDoc: every feature, plan by plan

Each row shows whether the tool has the feature and, where it matters, from which plan or at what cost.

Qwilr PandaDoc
Sales proposal analytics
Proposal opening details Details of each opening - the recipient's location, device and browser.
Print, download and forward tracking Information on whether the proposal was printed or forwarded. A notification when the proposal is forwarded and information about PDF downloads, with no print tracking
Priority and Engagement scores Indicators showing the recipient's interest and suggesting which proposal to handle first. An engagement level shown for each proposal
Proposal open alerts SMS on the first opening of the proposal, email on every one - with basic contact details. An email notification when the proposal is viewed, with no SMS alert A notification when the proposal is opened, with no SMS alert
Per-page engagement analytics Detailed statistics - how long the proposal was viewed and which pages caught the recipient's attention or were skipped. Page analytics on every plan, kept for 60 days on Starter, 120 days on Growth and without a limit on Scale Time, view count and share of time for each page of the proposal, in full on higher plans
Heatmap A view of exactly what the recipient looked at on each page of the proposal.
Session recording A replay of what happened on each page after the proposal was sent.
Individual activity reports A summary of the effectiveness and open rate of your own proposals in one overview.
Email open monitoring Whether the recipient opened your email - separately from opening the proposal itself.
Real-time statistics Proposal statistics refreshed in real time, every 5 seconds.
AI proposal optimization Suggestions for improvements based on recipient behavior - hints on which sections to expand, shorten, or highlight to boost conversion.
AI chat in the app Quick conversational access to sales data - ask about proposal statuses, results, and insights without creating manual reports.
AI action recommendations Ready outreach scenario - AI sets the sequence of actions and suggests who to contact, what to say, or which follow-up message to send.
Aggregate proposal analytics A summary of all proposals for a chosen period, from a week to a year or custom dates: how many were sent and opened, open rate, average reading time and the change against the previous period. Reports across proposals, with enhanced reporting from the Growth plan
Proposal personalization
Your own subdomain The proposal link within your own subdomain. A custom domain from the Growth plan
Personalized email signature Your own signature in your proposal emails - ready to paste or build in the editor. Your own footer text in proposal emails, available on higher plans
Embedded interactive content Video, surveys, maps and calculators embedded in the proposal itself, rather than attached as files.
Proposal personalization Your own logo in the proposal window and the proposal shown under your company domain - the recipient sees no external tool. Brand editing on every plan, custom fonts and no Qwilr badges in emails from Growth Your own logo, colours and themes in the proposal, but no proposal address on your own domain
Proposal viewer language The proposal viewing window in the recipient's language - choose from PL, EN, DE, IT. The recipient's window in 16 languages including Polish, on paid plans
Proposal link format Choose how the proposal link looks: a clickable graphic or plain text.
Custom JavaScript Your own JavaScript code, e.g. for personalized ads on Facebook or Google Ads.
Google Consent Mode v2 Remarketing to people who viewed the proposal - with GDPR consent handling for marketing pixels, without extra tools.
Block-based proposal design The proposal layout built from blocks without a designer - as opposed to filling in a fixed, ready-made template.
Sales automation
Message templates Saved message content and sending settings, ready to reuse. Saved message bodies ready for reuse, without saved sending settings
Automatic follow-ups A sequence of messages sent automatically when set conditions are met - so nothing slips through. An automatic signature reminder, with no message sequence of your own
Lead forms A form for your website - once submitted, the client receives the proposal and its full statistics appear in the system. A form embedded in your site creates a proposal to sign; on higher plans a paid add-on with 250 submissions a year, then USD 2 each
Proposal expiry date Set an expiry date for proposals, with a reminder before they expire. Time limits and view limits on every plan
Scheduled sending Scheduled proposals to go out on a chosen day and time.
Proposal widgets Widgets in the proposal: request a call or a contract template in one click.
Automatic sales reports Automatic reports at the intervals you choose, covering both team and individual activity.
Snippets and content personalization One message sent to multiple clients simultaneously - with automatically matched data for each recipient. Saved blocks reused across proposals Recipient variables available on paid plans, with rule-driven content on the top plan
Questions within the proposal Option for the recipient to ask a question directly while viewing the document.
Approval workflows Manager approval before the proposal goes out - triggered automatically when a discount or deal value crosses a set threshold. Not listed on the pricing page Approvals on higher plans, with a discount threshold that routes the proposal to a manager by itself for an extra fee on the lower plan
CPQ and pricing rules Quotes assembled automatically from a product configuration - rules enforce the allowed variants and discounts. Conditional content and the Smart Proposal Engine on the Scale plan A questionnaire for the rep builds the quote, while rules and calculation tables police discounts, the whole thing a paid add-on to the top plan
Mutual action plan A closing plan agreed with the client, with tasks and deadlines assigned on both sides. A file can be attached to each task, and a chart shows how many tasks are done, overdue and approaching their deadline, all available on higher plans
Meeting booking in the proposal A calendar embedded in the document - the recipient books a call without leaving the proposal.
Client onboarding after signing Next steps triggered automatically once the proposal is accepted - a form, the payment and a kickoff meeting. Once the proposal closes, an automation sends the same recipients another document from a chosen template, with no kickoff call arranged, all available on higher plans
Renewal reminders An alert before a contract term ends, in time to renew or terminate. Only the contract owner gets the alert, not the counterparty, on the top plan or for an extra fee on the lower plan
Proposal creation & management
Interactive HTML proposal Proposals created as modern web pages with full tracking of opens, clicks, and reading time.
Sending proposals by any channel Send proposals however you prefer - a ready-made link to share yourself, or an email sent from the system.
AI chat in the Proposal Editor Generating and editing proposal content using simple text prompts.
Proposal Editor Building a proposal directly in the system, without creating it in an external tool.
Multiple files in one message Proposals made up of up to 10 PDF files of up to 200 MB each, in a single message.
Multiple file formats Attach files in various formats to a single proposal. Video, spreadsheets and other content embedded in the page
Bulk proposal sending Proposals to many recipients from a CSV file, sent from your own email or the built-in mass-sending system - without landing in SPAM. CSV sending free for the account's first year, chargeable after that
Proposal statuses Won / Lost / In progress statuses to keep your proposals organized.
Quick proposal duplication Resending the same proposal to new recipients, without uploading it to the system again.
Proposal history and storage All sent proposals in one place, with a view of their history.
Document library Storing and sharing sales files, ready to use at any time. A template library and a library of saved blocks on every plan
Advanced filters Detailed filters to find proposals, senders and documents fast.
AI proposal review Automated document verification before sending - evaluating clarity, structure, and argument strength with ready suggestions for changes.
E-signature Fast and secure online proposal acceptance - directly within the document, without external applications. Signing in the accept block on every plan Unlimited on paid plans, the free plan covers 5 documents a month
Payments within the proposal Option to pay for the order immediately directly from the document (e.g., via Stripe or BLIK). QwilrPay through Stripe: a 0.09% Qwilr fee per transaction on Starter, none on Growth and Scale, plus Stripe fees
SMS delivery to recipients Automated SMS notification sent to the recipient the moment the proposal is shared. The proposal sent by SMS alongside email, on higher annual plans
Comments and redlining Comments and edit suggestions added directly to the proposal content, with a visible record of who changed what. The recipient proposes changes, the author accepts them one by one, and once the edits close the proposal goes to signature by itself, all available on higher plans
Document version history Successive versions of the proposal content saved, with the option to compare changes and roll back to an earlier one.
Multiple signers and signing order Collecting signatures from several people in a defined order - with separate tracking of who has already signed. The order is set on the template, while grouping people to sign simultaneously is on the top plan only
Interactive pricing table A pricing table in the proposal where the recipient picks options and quantities, with the total recalculating live. A quote block and an ROI calculator on every plan Variants are shown as packages side by side for the recipient to pick one, available on higher plans
Pricing library A central catalogue of products and services with current prices, which the team pulls line items from. A product catalogue with catalogue numbers and photographs, uploaded as a file, available on higher plans
Digital sales room A shared space for buyer and seller holding every document for the whole length of the deal. Rooms on the Business plan (up to 3) and without a limit on Enterprise
Contracts Contracts handled alongside proposals - with clause templates and locked sections a rep cannot change. Clauses kept in the content library, and the block holding them locks against deletion as well as editing, on the top plan or for an extra fee on the lower plan
Invoices and billing Invoices and billing documents issued in the same tool where the proposal is created. QuickBooks integration on every plan
Contract repository A central archive of signed documents, searchable by content and by counterparty. Search by your own data fields, filled in by hand, available on higher plans
Bulk send for signature The same document sent for signature to many recipients at once, each as a separate copy.
Ready-made industry templates A library of ready-made proposal templates for specific industries, usable without a designer.
Word and PDF import An existing document imported with its layout intact and turned into an editable proposal. Existing documents converted by Qwilr as a paid design service A Word file turns into an editable proposal, but without margins, page colours and a table of contents, while a PDF comes in as non-editable pages
Multi-currency and tax Quotes in multiple currencies with the correct tax rates for the recipient's country. One currency for the whole proposal, with tax rates entered by hand and no matching to the recipient's country
Recurring payments Collecting not just a one-off payment from the proposal, but a recurring subscription charge too. A subscription charge taken through the payment gateway on higher plans, alongside splitting a single amount into instalments with dates counted from the proposal closing or taken from a calendar
Team & contact management
Contact book All client data - people and companies - in one place; data from the first send is saved automatically as a new contact.
Sales team management The whole team's proposals in one place, with roles and permissions control. Editing permissions on every plan, team-level permissions from Growth
Team activity reports Automatic reports showing the sales team's results.
Maximum team size The maximum number of accounts in the team, depending on the plan. Starter from 1 user, Growth from 5 and Scale from 10
Notification settings Choose which notifications you get, how often and through which channel.
Assigning sections to authors Parts of the proposal assigned to specific people, so each fills in their own section.
Integrations
CRM integrations Sending proposals directly from popular CRM systems - Pipedrive, HubSpot, Salesforce, Livespace, Bitrix24, Raynet, Firmao, Zoho, Monday, MS Dynamics 365, Baseline. HubSpot, Zoho and Pipedrive on every plan, Microsoft Dynamics 365 from Growth, Salesforce on Scale More than 10 CRMs including Pipedrive, HubSpot and Zoho, with Salesforce for an extra fee
API access Connecting with other tools and exchanging data via API. On every plan: 40, 200 or 600 documents included, then USD 2.50 per document Limited on the free plan, on paid plans with usage credits bought separately
Browser extension An extension for Chrome, Edge and Firefox - send a tracked proposal from any page, without opening the panel. A Chrome extension for sending and signing without leaving the page, with no Edge or Firefox
Email integration Sending proposals from your own email address; with an IMAP connection, proposals also land in your Sent folder.
Outlook integration Sending and tracking proposals straight from Outlook.
Callpage integration The proposal recipient requests a quick callback in one click.
MCP server Access to sales data from AI apps (Claude, ChatGPT) - without manually searching through proposals. An AI assistant integration (MCP) listed from the Starter plan Assistants such as Claude and ChatGPT connected through MCP on every plan, in beta
Webhooks Notifications about proposal events sent to external systems (Zapier, Make, n8n, CRM).
Security
Signer identity verification Confirming who is signing - by SMS code, an identity document or bank login. Identity verification from the Growth plan A check of an identity document or questions from public records, at USD 2 per attempt on higher plans, with the questions working only for US citizens
Proposal access controls Securing the document with a password or limiting access exclusively to selected email addresses. A password on every plan, access limited to chosen email domains from Growth An access code, SMS code or email code before the proposal opens, on higher plans
Audit trail An immutable log of document events - who did what and when, available for review in case of a dispute. Audit trail on every plan A log of proposal status changes with CSV export, covering identity verification attempts and payment events as well
GDPR compliance Data stored securely and lawfully, in line with GDPR. GDPR and eIDAS compliance, with EU server selection on the top plan
Data security Data stored securely in the cloud, with regular backups.
Company account sign-in (SSO) Signing in through the company identity provider, with no separate password for the tool. SAML 2.0 login with Okta, OneLogin or Microsoft AD, on the top plan, and on the lower plan as an add-on at USD 20 per user per month
Dynamic watermark A watermark stamped onto the document with the specific viewer's details - their address, IP and time of viewing.
NDA before access A non-disclosure agreement the recipient must accept before the document content becomes visible.
Folder and file permissions Access granted separately per file and folder, instead of one shared link to everything.
Support & onboarding
Technical support Ongoing technical support for any questions or issues. Email support and a help center on every plan, chat support on Scale
Dedicated account manager A dedicated manager on hand to help when needed. A Customer Success Manager from the Growth plan An account manager assigned by arrangement with the vendor
Team onboarding and training Personalized onboarding and training on how to get the most out of the tool. Training sessions from Growth, onboarding packages sold separately Onboarding in four packages, with a kickoff call and training for admins and the team
Plan limits
Number of proposals/recipients Control over the number of proposals in the plan and the number of recipients per billing period. Unlimited pages on every plan Free: 5 documents a month. Paid plans have no limit on documents created in the editor
Pricing
Pricing Prices in USD per user per month, billed annually. Qwilr Starter costs USD 49 billed monthly. As of October 2026. Starter USD 35, Growth USD 55 (at least 5 users), Scale USD 75 (at least 10 users) Free USD 0, Starter USD 19, Business USD 49, Enterprise on request

Four differences that decide the choice

Web page or document

  • A Qwilr proposal is a page with interactive blocks, and you can export it to PDF. PandaDoc works on documents: you build them in its editor or upload your own, edit them in Word, store signed contracts and search them later.

Free plan and entry price

  • PandaDoc Free costs nothing and covers 5 documents a month. Starter at USD 19 adds unlimited uploads and signatures, but quotes, branding and CRM integrations start with Business at USD 49. Qwilr has no free plan, only a 14-day trial, and Starter at USD 35 already includes quotes, payments and three CRMs.

Salesforce

  • Qwilr includes Salesforce on Scale, which needs 10 users: USD 9,000 a year. PandaDoc sells Salesforce as a paid add-on to Business or Enterprise, and its pricing page does not give the price. Qwilr adds Microsoft Dynamics 365 from Growth.

Approvals and security

  • PandaDoc Business has approval workflows. Its pricing page lists SOC 2 Type II, GDPR, eIDAS and data hosting in the US or the EU. Qwilr lists no approval workflow and no certification there. It protects a proposal with a password, time and view limits, and from Growth with identity verification.

Plans and prices compared

The plans a sales team usually compares. Prices in USD per user per month, billed annually, without taxes. Qwilr Growth is sold on annual billing only.

Qwilr Starter

USD 35 billed annually, USD 49 billed monthly

  • Quote block, ROI calculator and accept block.
  • E-signature and payments through QwilrPay (0.09% fee).
  • Page analytics kept for 60 days.
  • HubSpot, Zoho, Pipedrive, Zapier and QuickBooks.
Qwilr Growth

USD 55 billed annually only

  • Everything in Starter.
  • Custom domain and custom fonts.
  • Team-level permissions.
  • Identity verification.
  • Microsoft Dynamics 365.
  • A Customer Success Manager.
PandaDoc Starter

USD 19 billed annually

  • Unlimited document uploads and e-signatures.
  • Document editor with up to 5 templates.
  • Real-time tracking and notifications.
  • 24/7 email and chat support.
PandaDoc Business

USD 49 billed annually

  • Everything in Starter.
  • Custom quotes and sales agreements.
  • CRM integrations.
  • Branding and a content library.
  • Deal rooms and approval workflows.

A team of five, per year

USD 1,140 PandaDoc Starter 5 users x USD 19 x 12 months
USD 2,100 Qwilr Starter 5 users x USD 35 x 12 months
USD 2,940 PandaDoc Business 5 users x USD 49 x 12 months
USD 3,300 Qwilr Growth 5 users x USD 55 x 12 months

Annual billing, without taxes and add-ons. PandaDoc Starter has no quotes or CRM integrations, so for sales proposals compare Qwilr Starter with PandaDoc Business. For 10 users with Salesforce, Qwilr Scale costs USD 9,000 a year and PandaDoc Business USD 5,880 plus the Salesforce add-on. As of October 2026.

Qwilr or PandaDoc: which one to pick

Pick Qwilr if the proposal should do the selling: the buyer picks options, checks the return and pays without a call. For a small team on HubSpot, Zoho or Pipedrive it is also cheaper than PandaDoc Business. Pick PandaDoc if most deals end with a contract that several people sign, if you need approvals before a discount goes out, or if you want to start for free.

Neither tool shows a heatmap or a recording of how the buyer read the proposal. How each of them compares with our tool: Sellizer vs Qwilr and Sellizer vs PandaDoc. If PandaDoc is not the right fit, see PandaDoc alternatives. What tracking tells you after you send a proposal is explained on proposal tracking software.

1

Qwilr

For proposals buyers act on by themselves

Choose Qwilr if the proposal should work as a web page: the buyer adjusts the quote, checks the return, signs and pays without leaving it.

What you gain

  • Quote block, ROI calculator, e-signature and payment on every plan.
  • HubSpot, Zoho and Pipedrive from Starter, Dynamics 365 from Growth, Salesforce on Scale.
  • Password, time limits and view limits on every plan, identity verification from Growth.
  • An AI assistant integration (MCP) listed from Starter.

What to consider

  • No free plan, only a 14-day trial. Growth needs 5 users and Scale needs 10, both on annual billing, and Starter keeps analytics for 60 days.
2

PandaDoc

For proposals that end in a signed contract

Choose PandaDoc if a proposal goes on to become an agreement, with a signing order, approvals and a place to keep signed documents.

What you gain

  • A free plan with 5 documents a month and e-signature.
  • Quotes, a content library, approvals and deal rooms on Business.
  • SOC 2 Type II, GDPR and eIDAS, with hosting in the US or the EU.
  • CPQ, SSO and team workspaces on Enterprise.

What to consider

  • Quotes, branding and CRM integrations need Business. Salesforce, bulk send and the API cost extra, and the pricing page does not list those prices.
3

Sellizer

An alternative from the team behind this comparison: proposal creation and sales analytics

Choose Sellizer if you want to prepare proposals faster and know what happens after you send them. See what catches clients' attention, who returns to a proposal and who could use a reminder.

What you gain

  • Send your own PDF or build a proposal in the dedicated editor, with or without AI. AI can create a proposal from scratch, improve an existing one, including one based on your PDF, or fill a template with client details. Proposals built in the editor use your logo and colors, and you can keep editing the content.
  • Heatmaps and session recordings show which sections clients view, skip or revisit. See what catches their attention and use those insights to improve future proposals.
  • Priority highlights clients who are active now, such as those returning to a proposal or downloading files. This helps you decide who to contact first.
  • Engagement remembers the highest level of interest a client has shown. It also highlights people who spent time reviewing a proposal but have not returned to it for a while.
  • Get an SMS alert when a proposal is first opened, while automatic follow-ups remind clients about it. Connect through MCP to ask AI about client activity and the performance of proposals you have sent.

What to consider

  • Sellizer has no built-in electronic signature. When a proposal must be signed, send that step through Qwilr, PandaDoc or a signing tool.
Try it free for 14 days

Qwilr vs PandaDoc: common questions

Which is better, Qwilr or PandaDoc?

It depends on where the deal ends. Qwilr is the better fit when the buyer should decide on the proposal itself, with a quote block, an ROI calculator, signature and payment on one web page. PandaDoc fits better when the proposal becomes a contract with several signers, approvals and a place to keep signed documents.

Which is cheaper, Qwilr or PandaDoc?

For sales proposals with quotes and a CRM integration, Qwilr Starter costs USD 35 per user a month and PandaDoc Business USD 49, both billed annually. For five users that is USD 2,100 against USD 2,940 a year. PandaDoc is cheaper only if you do not need quotes or a CRM: Free costs nothing and Starter costs USD 19. Prices checked on both vendors' pricing pages in October 2026.

Do Qwilr and PandaDoc have a free plan?

PandaDoc has a free plan that covers 5 documents a month with e-signature. Qwilr has no free plan: you get a 14-day trial of Starter without a credit card, and after it ends your pages stay live for 30 days.

Can you collect payments and e-signatures inside the proposal?

Yes, in both. Qwilr has e-signature and payments through QwilrPay on every plan, with a 0.09% Qwilr fee per transaction on Starter and none on Growth and Scale, plus Stripe fees. PandaDoc has e-signature on every plan and lists payment collection among its features.

Which one shows more about how the buyer read the proposal?

Qwilr shows page analytics on every plan and keeps them for 60 days on Starter, 120 days on Growth and without a limit on Scale. PandaDoc shows real-time notifications, recipient analytics and an audit trail. Neither shows a heatmap or a session recording. Sellizer does both and sends a text message when the buyer first opens the proposal. See proposal tracking software.

How do Qwilr and PandaDoc compare on security?

PandaDoc lists SOC 2 Type II, GDPR, eIDAS and data hosting in the US or the EU on its pricing page, with SSO on Enterprise. Qwilr protects a proposal with a password, time limits and view limits on every plan, and from Growth with domain-restricted access and identity verification. Its pricing page lists no certification, so ask Qwilr for its security documentation if you need it.

Send your next proposal and see how the buyer reads it.

Try Sellizer free for 14 days