Sales Management
Sales management is a field focused on the practical use of sales techniques and managing the company's sales activities. Its scope includes strategy planning, defining sales goals, sales forecasting, implementing and monitoring the action plan, and developing the sales department.
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Useful links:
https://mfiles.pl/pl/index.php/Zarz%C4%85dzanie_sprzeda%C5%BC%C4%85
https://www.hbrp.pl/b/3-rady-jak-uniknac-bledow-w-zarzadzaniu-sprzedaza/Peu09Ut2z
https://blog.hubspot.com/sales/sales-management