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Comparison Prices checked October 2026

Qwilr vs Proposify: a proposal as a web page or a locked template?

Qwilr turns a proposal into a web page with a quote block, an ROI calculator and payment on the same page. Proposify builds proposals from shared document templates and, on the Grow plan, lets a manager lock content and approve discounts. Both start at USD 49 a month on monthly billing, but seat minimums and the Salesforce plan change the bill for a team.

Start from how your team sells

Qwilr

Your proposal should feel like a website the buyer can act on.

The buyer adjusts the quote, works through an ROI calculator, signs and pays on one page. Embedded video and spreadsheets sit next to the pricing. HubSpot, Zoho and Pipedrive come with Starter.

Proposify

Reps send many similar proposals and someone has to keep them in line.

Build gives every user unlimited documents and signatures from one content library. Grow adds roles that lock pages and single elements, and approvals when the total or a discount crosses a limit.

A third option

Sellizer, if you mostly need to know what happens after sending

The Sellizer team wrote this comparison. Sellizer is a proposal tracking tool, so we describe below when it fits instead of Qwilr or Proposify and what it does not do.

Qwilr vs Proposify: features side by side

Each row shows what the tool offers and, where it matters, from which plan.

Qwilr Proposify
Sales proposal analytics
Proposal opening details Details of each opening - the recipient's location, device and browser.
Print, download and forward tracking Information on whether the proposal was printed or forwarded. A notification when the proposal is forwarded
Priority and Engagement scores Indicators showing the recipient's interest and suggesting which proposal to handle first. An engagement level shown for each proposal
Proposal open alerts SMS on the first opening of the proposal, email on every one - with basic contact details. An email notification when the proposal is viewed, with no SMS alert An email and in-app notification when the proposal is opened, with no SMS alert
Per-page engagement analytics Detailed statistics - how long the proposal was viewed and which pages caught the recipient's attention or were skipped. Page analytics on every plan, kept for 60 days on Starter, 120 days on Growth and without a limit on Scale A timeline of opens for each recipient and the time spent in each section
Heatmap A view of exactly what the recipient looked at on each page of the proposal.
Session recording A replay of what happened on each page after the proposal was sent.
Individual activity reports A summary of the effectiveness and open rate of your own proposals in one overview.
Email open monitoring Whether the recipient opened your email - separately from opening the proposal itself.
Real-time statistics Proposal statistics refreshed in real time, every 5 seconds.
AI proposal optimization Suggestions for improvements based on recipient behavior - hints on which sections to expand, shorten, or highlight to boost conversion.
AI chat in the app Quick conversational access to sales data - ask about proposal statuses, results, and insights without creating manual reports.
AI action recommendations Ready outreach scenario - AI sets the sequence of actions and suggests who to contact, what to say, or which follow-up message to send.
Aggregate proposal analytics A summary of all proposals for a chosen period, from a week to a year or custom dates: how many were sent and opened, open rate, average reading time and the change against the previous period. Reports across proposals, with enhanced reporting from the Growth plan Account metrics such as time to first view and time to close, by date and by user, from the Grow plan
Proposal personalization
Your own subdomain The proposal link within your own subdomain. A custom domain from the Growth plan
Personalized email signature Your own signature in your proposal emails - ready to paste or build in the editor.
Proposal personalization Your own logo in the proposal window and the proposal shown under your company domain - the recipient sees no external tool. Brand editing on every plan, custom fonts and no Qwilr badges in emails from Growth Your branding, with pages and individual elements locked by role on the Grow plan
Proposal viewer language The proposal viewing window in the recipient's language - choose from PL, EN, DE, IT.
Proposal link format Choose how the proposal link looks: a clickable graphic or plain text.
Custom JavaScript Your own JavaScript code, e.g. for personalized ads on Facebook or Google Ads.
Google Consent Mode v2 Remarketing to people who viewed the proposal - with GDPR consent handling for marketing pixels, without extra tools.
Embedded interactive content Video, surveys, maps and calculators embedded in the proposal itself, rather than attached as files. Video embedded from YouTube and other sources
Block-based proposal design The proposal layout built from blocks without a designer - as opposed to filling in a fixed, ready-made template.
Sales automation
Approval workflows Manager approval before the proposal goes out - triggered automatically when a discount or deal value crosses a set threshold. Not listed on the pricing page Conditions on the price total, discount or line item discount, from the Grow plan
Message templates Saved message content and sending settings, ready to reuse.
Automatic follow-ups A sequence of messages sent automatically when set conditions are met - so nothing slips through.
Proposal expiry date Set an expiry date for proposals, with a reminder before they expire. Time limits and view limits on every plan
Scheduled sending Scheduled proposals to go out on a chosen day and time.
Proposal widgets Widgets in the proposal: request a call or a contract template in one click.
Lead forms A form for your website - once submitted, the client receives the proposal and its full statistics appear in the system.
Automatic sales reports Automatic reports at the intervals you choose, covering both team and individual activity.
Snippets and content personalization One message sent to multiple clients simultaneously - with automatically matched data for each recipient. Saved blocks reused across proposals Custom fields and variables replaced in the document, from the Grow plan
Questions within the proposal Option for the recipient to ask a question directly while viewing the document.
CPQ and pricing rules Quotes assembled automatically from a product configuration - rules enforce the allowed variants and discounts. Conditional content and the Smart Proposal Engine on the Scale plan
Mutual action plan A closing plan agreed with the client, with tasks and deadlines assigned on both sides.
Meeting booking in the proposal A calendar embedded in the document - the recipient books a call without leaving the proposal.
Client onboarding after signing Next steps triggered automatically once the proposal is accepted - a form, the payment and a kickoff meeting.
Renewal reminders An alert before a contract term ends, in time to renew or terminate.
Proposal creation & management
Sending proposals by any channel Send proposals however you prefer - a ready-made link to share yourself, or an email sent from the system.
AI chat in the Proposal Editor Generating and editing proposal content using simple text prompts. An AI widget in the editor writes, shortens and corrects text
Contract repository A central archive of signed documents, searchable by content and by counterparty.
Proposal Editor Building a proposal directly in the system, without creating it in an external tool.
Multiple files in one message Proposals made up of up to 10 PDF files of up to 200 MB each, in a single message.
Multiple file formats Attach files in various formats to a single proposal. Video, spreadsheets and other content embedded in the page
Bulk proposal sending Proposals to many recipients from a CSV file, sent from your own email or the built-in mass-sending system - without landing in SPAM.
Proposal statuses Won / Lost / In progress statuses to keep your proposals organized.
Quick proposal duplication Resending the same proposal to new recipients, without uploading it to the system again.
Proposal history and storage All sent proposals in one place, with a view of their history.
Document library Storing and sharing sales files, ready to use at any time. A template library and a library of saved blocks on every plan A content library of sections, text snippets and images
Advanced filters Detailed filters to find proposals, senders and documents fast.
AI proposal review Automated document verification before sending - evaluating clarity, structure, and argument strength with ready suggestions for changes.
E-signature Fast and secure online proposal acceptance - directly within the document, without external applications. Signing in the accept block on every plan Unlimited signatures on every plan
Payments within the proposal Option to pay for the order immediately directly from the document (e.g., via Stripe or BLIK). QwilrPay through Stripe: a 0.09% Qwilr fee per transaction on Starter, none on Growth and Scale, plus Stripe fees Payments processed through Stripe
Interactive HTML proposal Proposals created as modern web pages with full tracking of opens, clicks, and reading time.
SMS delivery to recipients Automated SMS notification sent to the recipient the moment the proposal is shared.
Comments and redlining Comments and edit suggestions added directly to the proposal content, with a visible record of who changed what. Comments next to the content, including internal ones
Document version history Successive versions of the proposal content saved, with the option to compare changes and roll back to an earlier one.
Multiple signers and signing order Collecting signatures from several people in a defined order - with separate tracking of who has already signed. Signatures from several people, with a view of who has already signed
Interactive pricing table A pricing table in the proposal where the recipient picks options and quantities, with the total recalculating live. A quote block and an ROI calculator on every plan Buyers pick optional fees and change quantities
Pricing library A central catalogue of products and services with current prices, which the team pulls line items from. A product catalog reps pull services and prices from
Digital sales room A shared space for buyer and seller holding every document for the whole length of the deal.
Contracts Contracts handled alongside proposals - with clause templates and locked sections a rep cannot change.
Invoices and billing Invoices and billing documents issued in the same tool where the proposal is created. QuickBooks integration on every plan Invoices issued in QuickBooks through the integration
Bulk send for signature The same document sent for signature to many recipients at once, each as a separate copy.
Ready-made industry templates A library of ready-made proposal templates for specific industries, usable without a designer.
Word and PDF import An existing document imported with its layout intact and turned into an editable proposal. Existing documents converted by Qwilr as a paid design service A PDF comes in as images, with no text editing
Multi-currency and tax Quotes in multiple currencies with the correct tax rates for the recipient's country. Currency and tax set by hand
Recurring payments Collecting not just a one-off payment from the proposal, but a recurring subscription charge too.
Team & contact management
Contact book All client data - people and companies - in one place; data from the first send is saved automatically as a new contact.
Sales team management The whole team's proposals in one place, with roles and permissions control. Editing permissions on every plan, team-level permissions from Growth Roles, permissions and user groups from the Grow plan
Team activity reports Automatic reports showing the sales team's results. Account metrics in the dashboard from the Grow plan
Maximum team size The maximum number of accounts in the team, depending on the plan. Starter from 1 user, Growth from 5 and Scale from 10
Notification settings Choose which notifications you get, how often and through which channel.
Assigning sections to authors Parts of the proposal assigned to specific people, so each fills in their own section.
Integrations
CRM integrations Sending proposals directly from popular CRM systems - Pipedrive, HubSpot, Salesforce, Livespace, Bitrix24, Raynet, Firmao, Zoho, Monday, MS Dynamics 365, Baseline. HubSpot, Zoho and Pipedrive on every plan, Microsoft Dynamics 365 from Growth, Salesforce on Scale HubSpot, Pipedrive and Zoho among others, with Salesforce as a paid add-on
API access Connecting with other tools and exchanging data via API. On every plan: 40, 200 or 600 documents included, then USD 2.50 per document From the Grow plan
MCP server Access to sales data from AI apps (Claude, ChatGPT) - without manually searching through proposals. An AI assistant integration (MCP) listed from the Starter plan A connection to Claude on every plan
Email integration Sending proposals from your own email address; with an IMAP connection, proposals also land in your Sent folder.
Outlook integration Sending and tracking proposals straight from Outlook.
Callpage integration The proposal recipient requests a quick callback in one click.
Browser extension An extension for Chrome, Edge and Firefox - send a tracked proposal from any page, without opening the panel.
Webhooks Notifications about proposal events sent to external systems (Zapier, Make, n8n, CRM).
Security
Proposal access controls Securing the document with a password or limiting access exclusively to selected email addresses. A password on every plan, access limited to chosen email domains from Growth
Audit trail An immutable log of document events - who did what and when, available for review in case of a dispute. Audit trail on every plan
Folder and file permissions Access granted separately per file and folder, instead of one shared link to everything. Collaborators get access only to the proposals they are added to
GDPR compliance Data stored securely and lawfully, in line with GDPR.
Data security Data stored securely in the cloud, with regular backups. SOC 2 Type 2 certification
Company account sign-in (SSO) Signing in through the company identity provider, with no separate password for the tool. On the Scale plan
Dynamic watermark A watermark stamped onto the document with the specific viewer's details - their address, IP and time of viewing.
NDA before access A non-disclosure agreement the recipient must accept before the document content becomes visible.
Signer identity verification Confirming who is signing - by SMS code, an identity document or bank login. Identity verification from the Growth plan
Support & onboarding
Technical support Ongoing technical support for any questions or issues. Email support and a help center on every plan, chat support on Scale Email and chat support on weekdays
Dedicated account manager A dedicated manager on hand to help when needed. A Customer Success Manager from the Growth plan On the Scale plan
Team onboarding and training Personalized onboarding and training on how to get the most out of the tool. Training sessions from Growth, onboarding packages sold separately On the Scale plan, or as a USD 2,000 Launch Kit on Grow
Plan limits
Number of proposals/recipients Control over the number of proposals in the plan and the number of recipients per billing period. Unlimited pages on every plan Unlimited documents on every plan
Pricing
Pricing Prices in USD per user per month, billed annually. Qwilr Starter and Proposify Build both cost USD 49 billed monthly. As of October 2026. Starter USD 35, Growth USD 55 (at least 5 users), Scale USD 75 (at least 10 users) Build USD 39, Grow USD 65 per user per month; Scale USD 12,800 a year for 10 users

Four differences that decide the choice

Seat minimums

  • Qwilr Starter covers 1 user. Growth starts at 5 users and Scale at 10, and both bill annually only. Proposify Build and Grow are priced per user. Its Scale plan is a USD 12,800 yearly fee that includes 10 users.

Salesforce

  • Qwilr includes Salesforce on Scale: 10 users at USD 75 come to USD 9,000 a year. Proposify sells its Salesforce package as an add-on to Scale, on top of the USD 12,800 fee. For HubSpot, Zoho or Pipedrive, Qwilr Starter is enough, and Proposify lists integrations from Build.

Control over what reps send

  • Proposify Grow locks pages and single elements by role and asks for approval when the total, a discount or a line item discount crosses a limit. Qwilr has editing permissions on every plan and team-level permissions from Growth. Its pricing page lists no approval workflow.

What the buyer did with the proposal

  • Qwilr shows page analytics on every plan and keeps them for 60 days on Starter and 120 on Growth. Proposify shows a timeline of opens for each recipient and time spent per section. Neither has heatmaps or session recordings.

Plans and prices compared

The entry and mid plans of both tools. Prices in USD per user per month, without taxes. Growth and Grow are sold on annual billing only.

Qwilr Starter

USD 35 billed annually, USD 49 billed monthly

  • Quote block, ROI calculator and accept block.
  • E-signature and payments through QwilrPay (0.09% fee).
  • Page analytics kept for 60 days.
  • HubSpot, Zoho, Pipedrive, Zapier and QuickBooks.
  • Password, time and view limits.
Qwilr Growth

USD 55 billed annually only

  • Everything in Starter.
  • Custom domain and custom fonts.
  • Team-level permissions and template settings.
  • Identity verification and identity analytics.
  • Microsoft Dynamics 365.
  • A Customer Success Manager.
Proposify Build

USD 39 billed annually, USD 49 billed monthly

  • Unlimited documents and e-signatures.
  • Content library and product catalog.
  • Notifications and document analytics.
  • Integrations and workflow automation.
Proposify Grow

USD 65 billed annually only

  • Everything in Build.
  • Roles that lock pages and elements.
  • Approval workflows.
  • Account metrics.
  • Custom fields and API access.

A team of five, per year

USD 2,100 Qwilr Starter 5 users x USD 35 x 12 months
USD 2,340 Proposify Build 5 users x USD 39 x 12 months
USD 3,300 Qwilr Growth 5 users x USD 55 x 12 months
USD 3,900 Proposify Grow 5 users x USD 65 x 12 months

Annual billing, without taxes and add-ons. With Salesforce and 10 users, Qwilr Scale costs USD 9,000 a year and Proposify Scale USD 12,800 plus the Salesforce add-on. As of October 2026.

Qwilr or Proposify: which one to pick

Pick Qwilr if your buyers should explore the offer on their own: change quantities, check the ROI and pay on the same page. It is also the cheaper way to Salesforce for a team of 10. Pick Proposify if a manager needs approvals and locked content, or if you want to start with one or two users on a mid plan, since Qwilr Growth needs at least 5.

How Qwilr compares with our tool is on Sellizer vs Qwilr. More tools in the same category are in the alternatives hub and the lists of Qwilr alternatives and PandaDoc alternatives. What tracking tells you after you send a proposal is explained on proposal tracking software.

1

Qwilr

For proposals buyers explore on their own

Choose Qwilr if the proposal should work as a web page: the buyer adjusts the quote, checks the return, signs and pays without leaving it.

What you gain

  • Quote block, ROI calculator, e-signature and payment on every plan.
  • HubSpot, Zoho, Pipedrive, Zapier and QuickBooks from Starter, Salesforce on Scale.
  • Password, time limits and view limits on every plan, identity verification from Growth.
  • API on every plan, with 40 to 600 documents included and USD 2.50 for each one after that.

What to consider

  • Growth needs 5 users and Scale needs 10, both on annual billing. Analytics are kept for 60 days on Starter, and chat support comes only with Scale.
2

Proposify

For teams that need control over every proposal

Choose Proposify if reps build proposals from shared templates and a manager signs off on prices and discounts before they go out.

What you gain

  • Unlimited documents and e-signatures on every plan, Build included.
  • On Grow, roles lock pages and single elements, and approvals react to the total or a discount.
  • A product catalog and interactive quotes where buyers pick optional items.
  • SOC 2 Type 2 certification.

What to consider

  • No free plan, only a 14-day trial. Salesforce and SSO need Scale, which costs USD 12,800 a year for 10 users, and Salesforce is an extra purchase on top.
3

Sellizer

An alternative from the team behind this comparison: proposal creation and sales analytics

Choose Sellizer if you want to prepare proposals faster and know what happens after you send them. See what catches clients' attention, who returns to a proposal and who could use a reminder.

What you gain

  • Send your own PDF or build a proposal in the dedicated editor, with or without AI. AI can create a proposal from scratch, improve an existing one, including one based on your PDF, or fill a template with client details. Proposals built in the editor use your logo and colors, and you can keep editing the content.
  • Heatmaps and session recordings show which sections clients view, skip or revisit. See what catches their attention and use those insights to improve future proposals.
  • Priority highlights clients who are active now, such as those returning to a proposal or downloading files. This helps you decide who to contact first.
  • Engagement remembers the highest level of interest a client has shown. It also highlights people who spent time reviewing a proposal but have not returned to it for a while.
  • Get an SMS alert when a proposal is first opened, while automatic follow-ups remind clients about it. Connect through MCP to ask AI about client activity and the performance of proposals you have sent.

What to consider

  • Sellizer has no built-in electronic signature. When a proposal must be signed, send that step through Qwilr, Proposify or a signing tool.
Try it free for 14 days

Qwilr vs Proposify: common questions

Is Qwilr better than Proposify?

It depends on what the proposal has to do. Qwilr is stronger when the buyer should explore the offer as a web page, with a quote block, an ROI calculator and payment in one place. Proposify is stronger when a manager needs approvals and locked content, which come with its Grow plan at USD 65 per user a month, billed annually.

How much does Qwilr cost?

Qwilr Starter costs USD 35 per user a month billed annually, or USD 49 billed monthly. Growth costs USD 55 per user a month for at least 5 users, and Scale USD 75 for at least 10 users, both on annual billing only. There is a 14-day trial of Starter with no credit card. Prices checked on qwilr.com in October 2026.

Is Qwilr secure and reliable?

Every Qwilr plan lets you protect a proposal with a password and limit how long and how many times it can be viewed, and every plan keeps an audit trail. From Growth you can restrict access to chosen email domains and verify the identity of the person who opens it. Qwilr does not list security certifications on its pricing page, so ask the vendor for its security documentation if you need it. Proposify states SOC 2 Type 2.

Which is cheaper, Qwilr or Proposify?

For a team of five on annual billing, Qwilr Starter costs USD 2,100 a year and Proposify Build USD 2,340. On the mid plans, Qwilr Growth costs USD 3,300 and Proposify Grow USD 3,900. For 10 users with Salesforce, Qwilr Scale costs USD 9,000 a year, while Proposify Scale costs USD 12,800 plus its Salesforce add-on. On monthly billing, both entry plans cost USD 49 per user.

What are some good alternatives to Qwilr?

Proposify suits teams that need approvals and locked templates. PandaDoc has a free plan and also handles contracts. If you mainly want to know what buyers do with a proposal after you send it, Sellizer tracks PDF proposals and proposals built in its editor and shows who to follow up with first. See Sellizer vs Qwilr.

Send your next proposal and see how the buyer reads it.

Try Sellizer free for 14 days